The flamboyant champion of Blackpool’s Illuminations in coming to town this week to drum up support for the world’s greatest free lightshow.
Laurence LLewelyn Bowen will be helping to launch a new brochure, designed to encourage businesses to back Blackpool’s Illuminations is to be launched by its creative curator, Laurence Llewelyn-Bowen.
LLB, who has been helping to design the world famous display for many years, is a huge supporter of the resort and has always tried to creating interactive displays which assist business by getting visitors out of their cars to explore everything the town has to offer.
And with the display set to be reinvented and reinvigorated thanks to a £2m Coastal Communities Fund investment, the display is set to be transformed and further increase its interactivity.
However, the council said support from the private sector is still needed to meet the £2m annual running cost of the display; and with it having to meet ever increasing financial challenges, it said that is now more important than ever.
As a result, LLB is set to meet businesses to promote the new brochure and sponsorship opportunities that come with the light revolution the new Coastal Communities Fund grant will allow.
The meeting is set to take place on Thursday.
Coun Graham Cain, Blackpool Council’s cabinet member for tourism and leisure, said: “We’re delighted Laurence has agreed to come and launch our new Illuminations brochure.
“We’ve spoken widely to businesses and looked at the ways in which we can incentivise people to support the illuminations through sponsorship and marketing opportunities.
“With the new technology we have, there’s an opportunity to get really creative and innovative if businesses are willing to invest.
“Blackpool Illuminations attracts more than 4.18 million visitors every year so the potential reach for multi-national, national and local companies to get their message across is virtually unrivalled.
“I would urge companies to get in touch now.”
The brochure will be made available, following the launch, at www.visitblackpool.com/illuminations.
Susanne Johnson who runs Johnson’s Haberdashers of Bond Street said: “I really respect Laurence for his support for the Illuminations, he is a king of bling style and that’s what we are about.
“The illuminations bring in so many visitors who use local businesses.
“Contributing to the Illuminations means contributing to the future of Blackpool.The more visitors we get, the more customers we get, the more people we can take on.
“In many ways everything in Blackpool comes from tourism and businesses here should try to support the Lights even though times are hard.”