Eight life-saving heart machines are now situated in pubs across Blackpool after landlords joined forces with customers to pay for them.
Blackpool Pubwatch has spearheaded the campaign to provide defibrillators in licensed premises.
The latest effort saw the No 4 and Freemasons Hotel on Newton Drive raise £700 for two defibrillators.
Landlord Wes Davies said: “We take the safety and well-being of our customers very seriously.
“Having heard of this initiative through Pubwatch, I decided that we would do a fund-raising event for the ambulance service.
“My staff worked tirelessly during the evening and we raised £700 which has secured us two life-saving defibrillator machines”
More than 100 regulars supported a fund-raising night which included a raffle and auction.
One of the new defibrillators has been put in the No 4, and the other is at the Clarence on Preston New Road, Marton.
Full training in carrying out CPR and the use of the defibrillator machines will be provided to staff at the two premises by the North West Ambulance Service (NWAS).
Christopher Hyde, community resuscitation development officer for NWAS, said: “I am delighted these defibrillators are being placed.
“When someone goes into cardiac arrest – it is vital to recognise the emergency and dial 999, immediately start CPR and get the defibrillator and use it as instructed.
“The machines are so simple to use and cannot harm the patient as it will only deliver a shock if the heart is in a specific rhythm. The defibrillator delivers an electric pulse through the chest, in an attempt to restore normal heart rhythm.
“A patient’s chance of survival decreases 10 per cent for every one minute that passes without defibrillation. With the application of a defibrillator within five minutes of collapse the best possible chance of survival is maintained.
“Seventy per cent of cardiac arrests occur outside of hospital environment. It’s important to show everyone that knowing basic life support could immeasurably improve a person’s chance of survival; whether it’s treating cardiac arrest, heavy bleeding or choking.”
Craig Southall, chairman of Blackpool Pubwatch, said: “I think it’s absolutely fantastic that Pubwatch members off their own back, are going that extra mile to support this initiative, working together with the ambulance service to help save lives.
“It’s not just in their premises but having this facility available to the local community and residents if called upon.”
The other premises where defibrillators are located are Yates’s on Market Street, the Castle on Central Drive, Bar 19 on Queen Street, Ma Kelly’s on Talbot Road, the Manchester Hotel on the Promenade, and Funny Girls on Dickson Road.