FOR the best view by far, get out of the car should be the message for visitors to the Illuminations.
Councillors want to encourage more people to park their cars and spend their money in the town rather than just driving through the lights.
Coun Norman Hardy told a meeting of Blackpool Council’s tourism and regeneration overview and scrutiny committee: “We need to tell them ‘for the best view by far, get out of the car’.”
Among the ideas put forward are ensuring people know where to park, utilising the new headlands and having tableaux in different areas of the town as well as the cliffs at Bispham.
Coun Fred Jackson said: “People might see something happening on one of the new headlands but they can’t stop and get out of their car there and then because there is nowhere to park.”
Coun Robert Wynne said he had suggested space on the headlands be set aside for parking during the Illuminations as a way of encouraging people to stop.
Helen France, director of tourism and regeneration, said ways were being looked at to encourage people to make more of their visit.
She said; “We are looking at having more animation in St John’s Square and at how we take people from the Promenade into Brilliance so they know it’s there.
“It’s about attracting people’s attention so they feel they can get out and actively participate because people spending money is important.
“There will also of course be the headland in front of the Tower and the Tower will be fully functional for the Illuminations.”
The meeting was told work was also being done to improve signs directing people from the Promenade to the town centre car parks.
Meanwhile, new tableaux such as Venus Reborn are being located in the south of the Illuminations, near the Pleasure Beach, to encourage more people to stop and park their cars.