Hoteliers are given a boost

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TOURISM bosses have unveiled plans to help boost trade for hoteliers.

Marketing Blackpool presented their New Destination Management Plan at Bloomfield Road stadium to encourage hotels to work alongside resort tourism bosses.

Working under the umbrella of VisitBlackpool, managing director Natalie Wyatt says she plans to introduce a world class events programme all year round and offer a quality visitor experience.

She said: “We need to start and change the emphasis going forward.

“We will develop Blackpool as a short-break destination by promoting tourism, arts and heritage and hoteliers can get directly involved in some of the campaigns we are doing.”

By working with hoteliers, the company also plans to develop Blackpool’s brand, strengthen tourism partnerships and grow business tourism and the conference market.

Selling what Blackpool has to offer to people in the south of England will also become a main priority for Marketing Blackpool.

Miss Wyatt added: “Conferences in Blackpool get the footfall and the high spending delegates, and we really want to tap into that.

“Part of what Marketing Blackpool is there to do is strengthen tourism partnerships but we need hoteliers to give us feedback because we can’t make the changes without them.”

The announcement was made as part of an open day for the hoteliers’ association StayBlackpool.

Claire Smith, president of the organisation, said: “Trade is all about sharing information and the more we have and feedback we get, we can provide a better visitor experience.

“We need to change people’s minds and perceptions about Blackpool because that’s the only way we are going to get through.”

The plans were backed by hoteliers who approved the new strategy in the hope it will help their business.

Keith Shane, manager of the LLanryan Guest House, on Reads Avenue, Blackpool, said: “It will benefit us because they are looking at bringing in more people from outside Blackpool which is what we want.”

“If attractions offer deals which make people stop for two or three days, it’s going to benefit us.”

Michael Coles, owner of the Beachwood Guest House, on Moore Street, added: “It seems very promising for us.

“We haven’t been getting much from the tourist board and have been here for ten years, so I hope this changes.”