Hotel on former eyesore site to open this month

It follows the £12m investment in redeveloping the former Palm Beach and Bourne Hotel site which had long been regarded as an eyesore at one of the gateways to the resort.

The New South Promenade, Hampton by Hilton will have 130 rooms, along with a fitness centre and work-zone complete with views of the seafront.

Create Developments Blackpool owns the hotel and has been responsible for renovating the site.

Director Gill Mathison said: “We’re delighted to be able to confirm our opening at the end of this month, with an official launch party in June.

“The new hotel will play a pivotal role in bringing additional revenue and tourism to the resort over a busy summer ahead.”

According to Gill the hotel has already generated a huge amount of interest.

It has been designed to plug a gap in the market place in Blackpool, with a proposition of high quality affordable family rooms, free hot breakfast, complimentary WiFi and a flexible working zone for corporate guests.

Gill said: “In particular we are expecting a lot of bookings from families, as the hotel has been designed to offer a perfect option for family breaks, due to our fantastic location near Blackpool Pleasure Beach and The Sandcastle Waterpark.

“All of our standard rooms come with a sofa bed, making them an affordable and ideal option for small families.

“We have also invested in 52 larger double-double rooms which will sleep up to four guests, as well as interconnecting rooms for larger families.

“This is the first time the renowned Hampton by Hilton brand will open in the resort and we look forward to showcasing the new venue.

“After all the work which has gone into the development, I’m really excited to be opening our doors for business; from what I understand it is the first hotel to open in the resort in over six years.”