A CANCER survivor from Lytham is the face of a new life-saving campaign.
Clive Barley, who survived bowel cancer after being dignosed nine years ago, is to feature on posters across the North West as part of Cancer Research UK’s Spot Cancer Early campaign.
It is hoped the promotion will help raise awareness of the importance of spotting any possible symptoms of cancer in the early stages of development.
Clive, 64, said: “I’m one of the lucky ones who got detected early and I’m here enjoying life now.
“It’s whatever I can do to help them get the message across.”
Clive was diagnosed with cancer after finding blood in his stools, however he was at first apprehensive to make what would turn out to be a life-saving visit to the doctor.
He hopes the new campaign will encourage people to get checked out early.
Clive, who is now in training for the Great North Run and took part in the Olympic Opening Ceremony last month, said: “Even in my case it took a nudge from my wife because I had no pain and didn’t feel ill.
“If I’d left it a bit longer it would’ve been more serious.”
Jane Bullock, Cancer Research UK spokesman for the North West, said: “Clive is a fantastic ambassador for our Spot Cancer Early campaign.
“His experience really highlights the importance of knowing your own body.
“Understanding what’s normal for you can help you notice anything which is out of the ordinary.
“We hope seeing Clive’s poster in Cancer Research UK shops all over the North West will encourage others to follow his example and go to see their GP if they notice an unusual or persistent change to their body, even if it doesn’t seem serious.
“It may not be anything to worry about, in which case getting checked will give peace of mind.
“But if it does turn out to be something more serious, finding it early could make all the difference.”