Men and women across the Fylde coast are being challenged to bid goodbye to the booze in January 2015 to raise money for Cancer Research UK.
The charity is launching Dryathlon, its New Year fund-raising campaign, which has rapidly grown in popularity since it launched in 2013.
‘Dryathletes’ pledge to ditch the drink for a month and either get sponsored or donate the money they would have spent on alcohol to the charity.
Thousands of people across the North West have taken on the Dryathlon challenge over the past two years.
Alison Barbuti, Cancer Research UK spokesperson for the North West, said: “We’re hoping Dryathlon 2015 will be our best yet and we believe the men and women of the North West will say ‘cheers’ to helping us succeed in our mission to beat cancer sooner.”
To get involved visit www.dryathlon.org