Yorkshire Building Society is hoping flower power will help it grow closer to raising its fund-raising target of £1m for its Hour of Need campaign in aid of Marie Curie.
The Blackpool branch of the building society is joining others around the country to ‘get behind the daffodil’ this March, by encouraging people in the community to give a donation and wear a daffodil pin, in support of Marie Curie’s Great Daffodil Appeal.
We have been overwhelmed by the level of support people in our community here in Blackpool have shown
Every £20 raised during the Society’s Hour of Need campaign will help fund one hour of Marie Curie Nursing care.
The Society is aiming to raise £1m by December 2016, which equates to funding two hours of care by a Marie Curie Nurse for every hour of the campaign.
Thanks to the support of the local community, the branch on Birley Street has raised £927 since the start of the campaign in 2014 – which equates to more than 46 hours of care.
Alison Briggs, manager of the Blackpool branch of Yorkshire Building Society, said: “By supporting our Hour of Need campaign and this year’s Great Daffodil Appeal you will be helping to provide nursing care for people with a terminal illness in their hour of need.
“Sadly, most of us know someone who has been affected by terminal illness but by wearing a daffodil pin you can help make a difference.
“We have been overwhelmed by the level of support people in our community here in Blackpool have shown.”