The Ultimate Carrot Cake Mix, produced by Wow Cake Company in Lytham St Annes, has been officially shortlisted for the Good Choice! Quality Food Awards.
The company’s gluten-free mix has already beaten hundreds of UK products to become one of only four shortlisted in the Free From – Sweet Category Award.
To win, the fledgling business must now beat products produced by industry giants Tesco and the Co-op.
Winning the award would establish Wow’s Ultimate Carrot Cake Mix as the best product of its type on UK grocery shelves.
The winners will be announced on Friday, October 21, at the Marriott Grosvenor Square, London, at a networking high tea presented by celebrity chef Phil Vickery.
Susan Craddock, Wow Cake Company managing director, said: “It is a wonderful honour for our product to be listed alongside household names. But now we want to win!
“We may not have been around for as long as the others, but we produce mixes with passion: It’s a simple passion for gluten-free food that doesn’t compromise on taste!
“And we hope this will give us the edge on our competitors when the final awards are announced. Fingers crossed!”
The Good Choice! Quality Food Awards showcase healthy option and free from food products.
The 20 categories include Meat Free, Dairy Free and Free From as well as Reduced Sugar and Healthier Ready Meals.
Organised by Metropolis Business Media, group publisher Helen Lyons said: “Now in their second year, these prestigious awards are perfect for small and large producers alike.
“Reflecting retail market trends, the Good Choice! Quality Food Awards recognise excellence in the healthy option and free-from sector.”