Jessica Bradder, from Bispham, has proved persistence pays off.
The 24-year-old has been crowned Miss Blackpool 2015 – at her fifth attempt.
She impressed the judges and guests to beat off competition from 18 other girls in a catwalk show and interview round at the glittering grand final, held at Viva Showbar, Blackpool.
But for Jessica, while the title is a massive boost and honour, it really was the taking part which counted.
She said: “I’m still in shock, really. I couldn’t believe it when they called out my number as the winner.
“It feels amazing, especially as it was my fifth time taking part.
“The first time I took part, I came second, so, after being so close, I didn’t expect to win.
“I’ve kept taking part because I just really enjoy the whole experience.
“I love going up onstage, I love doing all the rehearsals, I love the preparations like finding a dress, blinging up your bikini – any excuse to buy new shoes.
“I really enjoy meeting all the girls. I’ve made some really good friends through it – so it’s more like a get together with my friends than a competition. All the girls are so supportive of each other, we have such a laugh – it’s great fun.
“For me, winning the title was just an added bonus, the icing on the cake.
“I just love taking part in Miss Blackpool.”
Jessica currently works part-time at Blueberries boutique department store in Topping Street, Blackpool, and as a model, through Angels Elite Modelling Agency – the organiser of the Miss Blackpool pageant, which is the longest-running seaside beauty contest in the UK.
The former Cardinal Allen High School pupil said: “I’m a trained dancer and I’m really interested in fashion.
“My ambition is to eventually move into modelling full-time. It was through taking part in Miss Blackpool I was signed by Angels Elite and started modelling.
“I love getting to wear all the fantastic clothes, and having my hair and make-up done.”
She added: “I can’t wait to start doing some charity events and public appearances.
“I feel really proud and excited to represent Blackpool, especially as I feel it has been on the up recently.”
Karen Jean Cookson, from Angels Elite, which organises the Miss Blackpool competition – now in its sixth decade – said: “It was an absolutely amazing final.
“There were 19 finalists, who were all fabulous. They worked so hard and everyone had a great night.”
In second place was Beth Dust, 23, from Thornton, and third placed was Alicia Sagar, 18, of Blackpool.
* For more pictures of the catwalk action and guests at the event, see Happy Days in Saturday’s Gazette.