Punters will be able to buy weekend tickets for next year’s Lytham Festival for £99.
A limited number of Super Early Bird 2017 tickets giving customers general admission to four nights in the Main Proms Arena will go on sale at 8am on Friday.
The announcement comes just a week after Lytham Festival enjoyed its largest and most successful event to date.
Headliners Noel Gallagher’s High Flying Birds and Bryan Adams wowed crowds of almost 30,000 people over two nights in the Main Proms Arena.
While around 40,000 people enjoyed a further three nights of live entertainment on Lytham Green and a week of music, comedy and film at six satellite venues throughout the town.
Lytham Festival director Peter Taylor said: “We are delighted to be releasing this wave of super value £99 weekend tickets so early. Ordinarily we issue these tickets much later but the support for Lytham Festival 2016 has been absolutely amazing and therefore we want to give people the opportunity to grab these tickets as early as possible.
“This early release of tickets also gives hoteliers and accommodation providers the opportunity to secure bookings well in advance of the event.”
Once the £99 tickets have gone Lytham Festival will then release further weekend tickets costing £109, £119 and £139.
Tickets are available from www.lythamfestival.com