Residents are being urged to do their bit to help Blackpool’s bathing water reach tough new standards.
The bathing season is now officially open which means from now until September, the Environment Agency will carry out its annual water quality test programme.
Blackpool North beach is already predicted to fail the new European standards which will be twice as tough as current standards.
It means a sign will have to go up advising people not to swim in the sea from 2016.
John Blackledge, Blackpool Council’s director for community and environment services, said: “It’s important to make clear our sea water is cleaner than ever and last year all our bathing waters passed the current bathing water directive.
“It is not the water quality that is changing but the new directive.
“Partners across the entire Fylde coast are working extremely hard to meet the new standards. Over £500m has been invested on improving the water quality on the Fylde coast since the 1990s and an extra £100m section of work has also started this year at Anchorsholme and Harrowside.
“We are doing our bit to improve the water quality but we need the public’s help too. Whether you live on the coast or inland, people need to make sure that they are doing the right things around what they put down the drain and down the toilet.”