Hoteliers have hit back at a website which branded Blackpool’s holiday accommodation the dirtiest in the UK.
Hotel.info placed the resort top of its league of shame based on customer reviews.
But the company has come under attack from Blackpool’s accommodation owners after it was revealed the claims are based on just 12 of the resort’s 1,700 hotels, guest houses and B&Bs – and carried reviews from only 34 people.
Despite such a paltry number of reviews Hotel.info issued a press release nationally which rubbished Blackpool – branding it as the best place to stay for a ‘dirty weekend’. The release was carried in several national newspapers and on local radio.
Andreas Klug, country manager for the UK for hotel.info, said: “It looks like Brits looking for a dirty weekend in every sense of the term should be heading to the North West.
“Blackpool’s popularity as a holiday destination saw a resurgence as the staycation trend took hold a couple of years back, and it seems that the seaside spot has some catching up to do.”
But the press release has been branded a cheap shot by local hoteliers.
Claire Smith, president of StayBlackpool, said: “This survey is nonsense.
“We have more hotels and B&Bs in Blackpool than in the whole of the Greek Islands.
“People work incredibly hard here in the resort and nonsense like this just is not helpful.”
Gary Pretty, chairman of the Blackpool Combined Association, said: “So few hotels is not a representative sample.
“There is good and bad everywhere and a lot of hard work is being done to drive up standards in Blackpool.
“Reality programmes like Four In A Bed, where they compare B&B accommodation, is nearly always won by Blackpool hotels.”
Alison Ahmad, owner of The Leverton Hotel on Queens Promenade, is listed on the hotel.info website.
She said: “I can’t remember ever getting a booking through this website, and there is only one review of us on there, so it does seem very unfair and misleading.
“Our hotel is very clean and although you inevitably get the odd bad review, the vast majority of our guests go away very happy.”
According to Hotel.info the UK town with the cleanest hotels is Colnbrook in Berkshire.
It has just one hotel – the Hilton at London’s Heathrow Airport.
Hotel.info defended its survey but admitted the review sample was small.
A spokesman said: “Our Cleanliness Survey only refers to the hotels listed on the hotel.info site and used user generated reviews to make comparisons between towns.
“While we recognise the sample size is relatively small for Blackpool, we’d welcome more Blackpool hotels on the site to ensure the survey in 2014 represents more of the dedicated and hard-working hoteliers Blackpool has to offer.”
was 6.4 out of 10. Second worst town Coventry, had an average rating of 6.5, while seaside resorts Brighton, Eastbourne and Newport also featured in the dirtiest top 10.