HOTELIERS are celebrating a boom in business following their success on a popular TV show.
The De-Lovely Hotel on Lord Street, Blackpool, finished in first place on Channel 4’s Four in a Bed, after impressing other hoteliers from Bath and Cheshire.
Owners Stevie Keen, 50, and Leigh Ward, 42, have attracted interest from as far afield as Australia and India, and their rooms are full until November.
Mr Keen said: “Our whole experience on the show was fantastic and it was a double bonus to win it for Blackpool.
“We spent a lot of time promoting Blackpool by taking them to the Winter Gardens and showing them restorations on the Promenade.”
The show involves hoteliers from around the country taking turns to stay with each other and then paying what they consider is fair.
And Mr Keen says the De-Lovely’s success on the show has helped Blackpool’s reputation.
He added: “We wanted to remove the taboo surrounding Blackpool so people would come back again.
“It was great to get the chance to portray Blackpool in a good light.
“We were the first winners from Blackpool which we were determined to achieve, not just for us, but for all the hoteliers in Blackpool.”
Mr Ward added: “We have had a lot of positive comments.
“I didn’t want to do it at first, but I’m really glad we did and it was a positive experience.
“All the cameras following us around was very weird but it soon became second nature and I missed them when they were gone.”
The pair’s success on the show also saw them make an appearance on Harry Hill’s TV Burp on Saturday night with Monkey Mark – a stuffed toy which Mr Keen used to entertain the other hoteliers.
Mr Keen added: “It was a great experience to meet Harry Hill.
“He said he had good memories of playing the Opera House and we thoroughly enjoyed ourselves.”