Drivers have been warned to buckle up every time they set out on a journey after being stopped for not wearing their seatbelts during a two-day roadside sting.
Information leaflets detailing the dangers were issued to 37 drivers and passengers spotted by officers at two sites, on St Annes Road and in front of the Solaris Centre on Blackpool Promenade.
The initiative is part of a week-long crackdown run by the European Traffic Police Network TISPOL.
PC Nat Cox, of Blackpool South neighbourhood policing team, said: “Research suggests that half of all car occupants killed in accidents would have been alive today if they had been wearing their seatbelts.
“The majority of drivers we spoke to were shocked at the bare facts and very apologetic.
“All of them seemed to take the message to heart.”
Examples given by drivers for not complying with the law ranged from a woman who said she had just left work to an HGV passenger who said it hadn’t even crossed his mind.
Officers also stopped a car with three teenagers in, none of whom were wearing seatbelts and a man who had been working abroad for many years who had found it hard to get back into the habit.
PC Cox added: “The people we stopped were from all age groups, a complete spread. The most surprising thing was how many other drivers we were unable to stop as we only had two officers.
“Until you start looking you don’t realise how many people don’t bother to wear a seatbelt.
“Overall, we’re very pleased with how it went.”