Police in Lancaster are appealing for help to find a fashionable suspected fraudster.
Officers say they believe an offence happened on Tuesday, March 19 in Carnforth.
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The man, sporting a hipster-style outfit, complete with a flying jacket and nearly-trimmed beard, is believed defrauded the Lancashire-based retailer.
Lancashire Police tweeted: "We would like him to assist us with our enquiries in relation to a fraud offence which occurred at Booths in Carnforth on Tuesday the 19/03/19. If you have any information please email #team2 officer PC Tom Robinson at firstname.lastname@example.org"
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A number of social media users have commented on the suspects dapper appearance, with one comparing him Eastenders actors Matt Di Angelo.
Others were less complementary, urging an intervention by the 'fashion police' instead of the boys in blue!
However, the comparisons are a long way from becoming the internet sensation sparked by a Blackpool shoplifter who was mistaken for Friends actor David Schwimmer, aka Ross Geller.