The British Heart Foundation (BHF) shops are urging people in Blackpool and the Fylde to give back by donating their unwanted Christmas presents to charity.
The profit raised from BHF shops goes on to fund life-saving research into heart disease.
More than half (59 per cent) of people from the North West said they receive two unwanted Christmas presents every year.
With the average price per Christmas gift at £21.75, more than £2.7 billion pounds worth of unwanted presents could be donated to charity this year.
Blackpool and the Fylde’s BHF shops accept all unwanted gifts, everything from candles, Christmas jumpers, socks, games, handbags, books, DVDs and other items people no longer want.
BHF Deputy Retail Director Diane Locke explained how an increase in donations would have a huge effect on how much money the charity could donate for heart research.
She said: “It’s incredible that there’s £2.7 billion worth of unwanted Christmas gifts in the UK this year.
“Every year people receive presents that are just not to their taste, are the wrong size, or even two of the same gift.
“These unwanted presents can really make an extraordinary difference to BHF shops.
“We’re encouraging people from the North West to donate their unwanted Christmas gifts and help raise vital funds in the fight against heart disease.”
> Donations can be made at the BHF shops on Abingdon Street and Church Street, Blackpool, and Crescent West, Cleveleys.