Care group launches second seaside hotel

From left Andy Nurse, relationship manager at Yorkshire Bank's Business and Private Banking Centre in Preston, and Paul Manning, managing director of the Safehands Group
From left Andy Nurse, relationship manager at Yorkshire Bank's Business and Private Banking Centre in Preston, and Paul Manning, managing director of the Safehands Group
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A Fylde care services provider has transformed a landmark hotel in Llandudno into a luxurious, fully accessible holiday destination for disabled people, their carers and families.

Safehands Holidays is part of the Blackpool-based Safehands Group of companies that is owned and operated by Wre Green entrepreneur Simon Rigby.

The care company offers a variety of services, ranging from domiciliary care, children’s day nurseries, mobile creche facilities and accessible holidays.

In 2009, with support from Yorkshire Bank, it opened The New Mayfair in Blackpool, the UK’s first fully accessible hotel for disabled people, their carers, friends and families.

It is the only hotel in the UK to be Care Quality Commission registered.

Following the success of The New Mayfair, Safehands recently unveiled its latest accessible holiday destination – The Esplanade Hotel in Llandudno.

Yorkshire Bank provided a funding package of £2.25m to assist the renovation and refurbishment of the landmark north Wales hotel, which has former Prime Minister Harold Wilson and the Duke of Kent among its previous guests. The deal was facilitated by Andy Nurse, relationship manager at the Bank’s Business and Private Banking Centre in Preston.

The Group, which was founded in 1997, now has a turnover of about £9m and employs more than 500 staff.

Paul Manning, managing director of the Safehands Group, said:“We wanted to transform the type of hotel accommodation available to disabled customers and the feedback we’ve received from customers has been overwhelmingly positive.

“When we acquired our first hotel on the seafront in Blackpool, this type of facility wasn’t something that had been tested elsewhere but it quickly proved to be highly sought after.

“It can be prohibitively expensive to fund a hotel like this, as it is impossible to buy a building that is fit-for-purpose.

“At The Esplanade, which has listed building status, we made an investment of £3.5m to purchase the asset and complete a major refurbishment of the hotel, even with our own building company on board. But we opened the order book in the middle of January and have already exceeded £300,000 in bookings so far.”