Campaign to highlight motorcyclists

Lancashire police campaign poster to raise awareness of motorcyclists on the road.
Lancashire police campaign poster to raise awareness of motorcyclists on the road.
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Police are hoping to catch the eye of motorists with a new campaign urging them to be more aware of motorcyclists on the road.

Over the past five years, motorcyclists have accounted for 22 per cent of those killed and seriously injured on our roads.

Officers say many of these collisions occur because a driver does not take the time to look out for a biker, or does not notice them.

Lancashire Police has launched a campaign, featuring billboards and posters showing a road policing officer wearing no clothes on a bike and an officer on a bike dressed as a clown.

Chief Insp Debbie Howard, head of road policing said: “This campaign is to educate other road users on the importance of being aware of motorcyclists.

“The concept for this campaign is, ‘What do I have to do to get you to notice me?’

“It aims to increase awareness amongst road users of the need to be aware bikers when driving.

“The posters are something different to what we have done in the past but we felt that this was a good way to get our message across.”

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