Campaign means Blackpool is helping farmers around the world

The resort’s Fairness Commission, set up by the council, has led the campaign with initiatives such as 100 Acts of Kindness to encourage residents to carry out good deeds.

But the main thrust has been to make a difference to farmers across the world by paying a fair price for their produce.

Layton ward councillor Martin Mitchell, (pictured)who proposed the original motion for Blackpool to become a Fairtrade town, said: “It puts our commitment to fairness centre stage and reminds everyone that we all live in one world.

“As we become ever more sophisticated, it’s important to remember those who can only survive if the world treats them fairly.”

Cabinet member Coun Maria Kirkland added: “People can make a big difference to the lives of farmers and workers around the world whether it’s through talking to others about the benefits of Fairtrade or swapping a regular product for a Fairtrade one.”

Pupils from St Mary’s Catholic Academy on St Walburga’s Road joined councillors to celebrate the launch of Blackpool as a Fairtrade town.

Adam Gardner, community campaigns manager at the Fairtrade Foundation, said: “We are delighted to welcome Blackpool to the Fairtrade movement which now boasts more than 1,900 communities worldwide, taking practical steps to making a fairer world trade system a reality.”