Hotel chain Premier Inn has submitted a revised planning application for a new 150-bedroom flagship hotel and Brewers Fayre restaurant in Blackpool town centre.
The original £10m scheme for the site of the former Yates’s Wine Lodge on Talbot Road was thrown out by the council’s planning committee in April due to concerns about the design and lack of parking.
The new scheme has retained the art deco look and while the hotel is still six storeys, the height has been reduced by about two metres to bring it below the Town Hall and the Sacred Heart Church in Talbot Square.
Helen Binns, principal consultant at Walsingham Planning which has produced the plans, said: “Since April the team has worked hard to produce new designs that respond positively to the comments received from the planning committee.
“The building has been designed to a high standard, with features that complement existing iconic Blackpool buildings.”
The revised scheme was shown to the public during a consultation event in the Houndshill Centre in June.
Premier Inn said feedback had been positive with 92 per cent of respondents approving of the new designs.
Nick Johnston, acquisition manager for Whitbread Hotels and Restaurants added: “We are very happy with the positive feedback we received to the updated designs.
“We have the perfect opportunity to redevelop the disused Yates’s Wine Lodge site into a top quality new Premier Inn hotel and restaurant.
“It’s an ideal site for us.It is close to the world famous Blackpool Tower and North Pier and is metres from Blackpool North train station and town centre.”
If it gets the go ahead, the development will create more than 65 jobs and is expected to draw in more than £2m in visitor spending.
The scheme will now go back before the planning committee with a decision expected in October.
The site has been vacant since Yates’s was demolished following a devastating fire in February 2009.