Wyre cheesecakes firm set for retail move

James Asquith of Love Cheescakes
James Asquith of Love Cheescakes
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A cheesecake business is set to move to a new home after three years of cooking up success from the family kitchen

Love Cheescakes, founded in Poulton by James Asquith, is looking to make the next step forward in business by opening its first shop.

James who produces individual-sized, designer cheesecakes for events said business had grown to the point where it was time for a move.

He said: “I started the business from the kitchen and at first it was not too bad, producing around 250 cheesecakes every three days, but now I am making 600 every two days so we are falling over pans and have a wall of fridges.

“We are expecting our second child on July 13 so the time is right to open our first retail premises.”

He said he had been thinking about the move for about six months and apart from the difficulties in getting funding from banks, another issue has been finding the right premises.

“Many places did not want another food business at their site and I am always conscious that you must not expect your customers to come to you, so I was looking for somewhere which had other things to offer.”

James has chosen Greenlands Farm Village near Carnforth which also has a winery, a deli, a soft play area and a farm.

“I am also looking to get into north Lancashire and the Lake District area, which is not a million miles away, to supply the cafes and hotels there which will help expand the business.

“It is not a bad journey from home. At the moment it can take 40 minutes to get on to the M6 from Poulton with the roadworks in the state they are so the move is reasonable.”

James’ new shop will trade under The Cheesecake Emporium name, stocking various flavours, types and sizes of cheesecakes.

He is hoping to win some funding to get new retail equipment for the store including a fancy serve-over counter so that he can display his range of 100 flavours of chilled cheesecake, from peanut and salted caramel to orange and lime.

The money will also be spent on tables, fridges, signage and additional production equipment.

He said: “I am trying crowdfunding, I fall into a bit of a grey area when it comes to other funding sources as I am no longer a start-up business, and am offering free cheesecakes to people willing to support me.

“We’ve been recognised as company to watch by startups.co.uk and want to keep the momentum going, alone this year we have seen our revenue grow by 85 per cent.

“I am also aiming to get the food industry SALSA certificate so we can then start to get products into stores and supermarkets as well as supplying the catering for events.”

For more visit: www.crowdfunder.co.uk/cheesecake-shopcarnforth-lake-district.