World Cup signing for apprentice campaign

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A WORLD Cup winner has signed up to get on board The Gazette’s Future Generations campaign.

The scheme, to employ 100 apprentices in 100 days set up in conjunction with Beneast Training Limited, has been backed by 1966 legend Sir Geoff Hurst MBE (right).

He will be the star attraction at the launch of the campaign at the Hilton Hotel on Blackpool Promenade on Tuesday.

More than 150 local business leaders and VIPs have also signed up to attend - as well as the mayors of from Blackpool, Fylde, Wyre and Preston.

Sara Gaskell, from Beneast Training, said: “Not only have we got local employers supporting our mission but we’re really pleased to welcome all four local mayors and Sir Geoff Hurst MBE who wowed our audience at last year’s conference.”

Due to the success of last year’s campaign, The Gazette has teamed up with Beneast Training, local regeneration teams and businesses across the region for Future Generations 2011.

The launch event aims to look at how training, development and recruiting an apprentice can have a direct positive impact on business.

Sue Price, North West regional director for the National Apprenticeship Service, said: “It’s fantastic to see training providers, employers and wider stakeholders working together to achieve apprenticeship targets and showcasing the benefits of apprenticeships.”

Fylde MP Mark Menzies added: “Last year’s achievement of creating 100 apprenticeships in 100 days was a tremendous success and I hope this year’s challenge will go just as well.”

Register for a ticket to the launch by visiting