ArcMedia, the Lancashire-based CGI studio, is looking towards expansion with a new senior appointment and a brand refresh.
The Poulton firm, which specialises in architectural visualisation, has appointed a new creative director and also launched a new website as it heads into its 13th year in business.
A surge of interest from the super prime residential market has seen ArcMedia’s computer generated imagery in high demand.
New project wins include delivering 25 CGIs and two animated films for a new luxury development in Dubai and 30 CGIs for a collection of multi-million pound residential conversions in Central London.
In recent years ArcMedia has been involved with some of the world’s most high value residential property developments, providing CGIs to support both marketing and the planning and design of schemes, as well as luxury yacht brands.
It counts among its clients Marcus Cooper Group, Oakmayne Properties, Accouter Design, Great Marlborough Estates, Argent Design, BWD Interior Design, Richmond Square Group and Princess Yachts.
Ben Bancroft, managing director, said: “The last few years have seen a significant increase in our workload, as investment in prime residential property development has soared, particularly in London where a good portion of our work is coming from.
“Word-of-mouth recommendation has been great, as the images have done the talking for us, in turn this has led to us picking up projects in Barbados, New York and Dubai.
“Developers are no longer simply using CGI to put a picture on the front of a brochure. Clients at this end of the market want a true photographic representation of how the building will appear, what the bespoke interior design schemes will look like, how each surface will be treated, precise details of furniture designs and how the room will be dressed, right down to the cutlery, ornaments and artwork.
“Our images are not only used to market the properties for sale, they are also being used as part of the interior design process.”
The appointment of Brett Fisher as creative director, formerly a senior 3D artist with the Neighbourhood in Manchester, will help the agency to meet the demands of its current client base and look towards future growth.
Brett said: “ArcMedia has a reputation for producing excellent CGIs and is one of the country’s best firms for architectural visualisation. Some of the projects are incredible and the attention to detail is fantastic. I was keen to work with a talented team and on projects that would test my skill and encourage creativity, and that’s exactly what I’ve found.”