Training helps golden growth

Nigel Dunnington, franchisee of two Blackpool McDonalds at Bank Hey Street and the Promenade
Nigel Dunnington, franchisee of two Blackpool McDonalds at Bank Hey Street and the Promenade
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INVESTMENT in both business and staff has helped increase growth at a chain of restaurants.

Franchisee Nigel Dunnington is delighted with the six per cent growth recorded at his Blackpool and Lytham McDonald’s restaurants, following a year of investment.

He said: “Overall we enjoyed six per cent growth in 2011, helped by investment in both the restaurants, specifically in Lytham where I undertook a major refurbishment of the restaurant that has created a more contemporary and comfortable restaurant for my staff and customers.

“Added to this, time invested with my people – through education schemes such as the apprenticeship programme – has delivered a better trained team within all of my restaurants. I have no doubt that being able to offer my customers more stylish restaurants and being able to offer free Wi-Fi for the last couple of years is helping me drive repeat custom.”

And breakfast time is the main winner for Nigel – sales have increased 15 per cent as people turned to the golden arches for their first meal of the day.

Nigel added: “Breakfast has been a very strong for us with once again- sales records being set in all my restaurants – with breakfast sales very strong increasing at over 15 per cent across the group.”

The main Blackpool restaurant – on Bank Hey Street – has recorded 20 per cent growth alone.

More than 150 staff across the restaurants have now completed an apprenticeship, with 50 more enrolled on the program.

The qualification sits in the middle of the McDonald’s learning ladder which ranges from work experience for those still in school to a foundation degree in Managing Business Operations for restaurant managers.

Franchise business experts Franchise Direct said the success of McDonald’s was assured. A spokesman added: “It has possibly become the premier example of the business model. With roots that trace back to a single drive-in, McDonald’s has grown to a network of well over 30,000 locations in more than 100 countries.”