Traders battle to adapt to the holiday trends

August Bank Holiday in Blackpool and (below) the busy Golden Mile.
August Bank Holiday in Blackpool and (below) the busy Golden Mile.
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While the Bank Holiday weekend brought bustling crowds to Blackpool’s Golden Mile and beach, a change in holiday trends is forcing traders to change how they operate their businesses.

Many hoteliers told The Gazette people only visiting for a day or booking last minute deals can put strains on running their business and makes outlooks uncertain.

Blackpool's busy Golden Mile.

Blackpool's busy Golden Mile.

Ken Robinson, who owns New Trentwood Hotel, on Dickson Road, and a member of Blackpool Accommodation Group, said: “There’s a lot of last minute bookings, I think people are holding back waiting to pay bills and seeing what’s left.”

Another hotelier with a property on Central Promenade, who did not wish to be named, added: “You don’t get advanced bookings like you used to, people leave it to the last minute because there’s so much availability.

“We’re probably down 40 per cent on other years.”

Keith Muller, of Pride Lodge, High Street, said while Blackpool attracts thousands of visitors they stay for just a day rather than a holiday.

He changed the hotel by expanding rooms, moving from 11 guest rooms to six large rooms with king size beds, fridges and room service.

He said: “Blackpool has changed. It’s a tourist resort, not a holiday resort.

“We’re getting more visitors but for shorter durations.

“We’ve re-configured our rooms to suit the changing market.”

Business owners are also noticing more day trippers than long stay visitors.

Mark Yates, owner of gift shop Brooks Collectables, on Waterloo Road, South Shore, said: “There are not many people staying, I would say people are day tripping.”

But the beautiful Bank Holiday weather has certainly helped takings this weekend.

Michael Notarianni, of Notarianni’s Ice Cream on Waterloo Road, Blackpool, said: “It’s been great over the Bank Holiday. The prom is heaving.”

And Mr Yates added: “It’s buzzing, it’s what we want but we need more.”

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