Blackpool’s children’s hospice is to receive a major boost from the resort’s tourism bosses.
Marketing Blackpool has adopted Brian House as its charity for the next 12 months.
It will aim to raise the Bispham organisation’s profile throughout the Fylde coast.
Brian House cares for 85 families and provides children and their parents with respite support in their state-of-the-art facilities.
Shirley Morgan, a spokeswoman for Brian House, said: “It’s hugely important to be chosen as the charity of the year and it makes an incredible difference because it’s a long term development with a local business.
“Some of the celebrities who come to Blackpool might be able to visit us here, which would be really nice, and when Marketing Blackpool are doing their own publicity, they can tell people all about Brian House.”
Natalie Wyatt, managing director of Marketing Blackpool, said it’s been the company’s plan to support a charity since it was first set up in late 2011.
She said: “This is a fantastic facility that plays a vital role in caring for very special children on the Fylde coast.
“Sadly some lives are too short and without kind donations from the community Brian House would not be there for the local families who need it, so it is essential as many people as possible back this incredibly worthy charity.”
Charity needs all the help it can get
Brian House was opened in 1996 as part of Trinity Hospice’s specialist wing.
It provides care for seriously ill children on the Fylde coast and respite support for their parents.
Brian House has to raise more than £1m a year and relies heavily on the support of the community.