A growing fleet of technology firms is helping drive the economy in Blackpool, new research revealed today.
The resort has the highest concentration of technology-based businesses in the North West, supporting more growth and jobs than many other areas of the UK, it is claimed.
The findings were released as part of a new report by the National Institute for Economic and Social Research, commissioned by web giants Google.
They show around 1,200 companies in the area are making use of and relying on technology to run their businesses – the highest proportion in the region.
These businesses are growing 25 per cent faster than their offline counterparts and employ on average three more people compared to non-digital economy companies, the research claims.
The detailed report uses new data from real-time business tracker Growth Intelligence, and draws a map of jobs and growth across the country.
Blackpool has the 22nd highest concentration of digital companies in the UK.
Ed Christiano, of marketing firm Deeper Blue Marketing & Design in Blackpool, said: “Advancement in technology over the last 20 years has allowed my company to produce a piece of artwork for a fraction of the price and in a quarter of the time that it would have taken back in the 1990s. It has enabled us to be creative in a much more efficient way.”
Hal Varian, chief economist at Google, said the report was “groundbreaking and important”.
Business Secretary Vince Cable said: “This is an interesting alternative report. As our recently published Information Economy Strategy highlights, innovation, entrepreneurship and growth are spread throughout the UK.”