Sweet growth at Tangerine firm

Alison Brand, Marketing Director for Tangerine Confectionery
Alison Brand, Marketing Director for Tangerine Confectionery
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TANGERINE Confectionery has welcomed in the New Year as it ended the last – by growing through acquiring well-known confectionery brands.

Not content with buying out the iconic Wham and Highland Toffee brands at the end of 2011, Blackpool-based Tangerine has started 2012 by buying two of the oldest and most established confectionery brands.

Tangerine, now the largest UK-owned sugar confectionery and popcorn manufacturer, has acquired Smith Kendon Travel Sweets and York Fruits from private ownership, and is forging ahead with its ongoing growth strategy which has seen its turnover treble to around £160 million in the past five years.

Smith Kendon is the original travel sweet brand – instantly recognised by its distinctive tins – established in 1780. With wide distribution in the major supermarkets as well as travel retail, the range will complement Tangerine’s successful Taveners Travel Tin range, primarily sold to export markets.

The acquisition of York Fruits consolidates Tangerine’s position as market leader in fruit flavoured jellies. Together York Fruits and Taveners Fruit Jellies take the top two spots within the category.

Alison Brand, Marketing Director for Tangerine Confectionery, said: “To be starting the new year bringing these two great brands in to our portfolio is a real coup for the business, particularly in such quick succession of Wham and Highland Toffee.”

These latest additions to Tangerine’s expanding portfolio come hot on the heels of the recent acquisitions of the Wham bar and Highland Toffee brands, rescued after they went into receivership at the end of last year.

Tangerine, which operates site in Blackpool on Clifton Road and Vicarage Lane, now boasts a huge range of well-known brands.

Butterkist popcorn, Barratt’s lines, and Lion brand fruit pastilles and midget gems are all part of the group’s portfolio, along with the likes of the luxurious Anthon Berg range of chocolates.

The firm now has six out of the top 10 chew bar brands, with a category-leading portfolio which includes, Barratt Refreshers, Sherbet Dip Dabs, Sherbet Fountains, Black Jacks and Fruit Salads.

A refinancing deal – with saw Tangerine team up with American buyout giants Blackstone last year – saw managing director Chris Marshall pledge the firm would continue growing.

He added: “We’ve expanded a lot and grown fairly fast.

“We’ve done that because we are acquisitional in nature “I’m expecting Tangerine to grow even further .”