Silence deafening over future of Blackpool hotel

The Hilton is set to stay open, but wont be a Hilton from beyond Tuesday, according to its own website
The Hilton is set to stay open, but wont be a Hilton from beyond Tuesday, according to its own website

The Hilton Hotel on the Promenade in North Shore will ‘cease to operate’ next week – but bosses have remained tight-lipped on who will be taking over.

The venue was sold as part of a group deal worth £135m in March, with guests trying to book rooms through the Hilton website beyond Tuesday being greeted by a message saying: “Please note that as of 26th June 2018, Hilton Blackpool will cease to operate as a Hilton hotel.

“As a result, stays booked past this date will not accrue Honors points.”

The hotel will remain open, operator Kew Green Hotels said, with an announcement due in the coming week.

READ MORE: Blackpool's Hilton hotel sold as part of £135m deal

Visitors can call and book rooms over the phone – but likely won’t know who they are booking with.

“It won’t be the Hilton hotel for much longer, but any rumour that it is closing down is not true,” a spokesman said.

“We are not back online but will be in due course.”

The Hilton was put up for sale in 2013 but no buyer was found and it was taken off the market three months later.

In January 2017, Park Hotels and Resorts was formed as a spin-off company from Hilton, with Starwood Capital Group, a global investment firm, teaming up with Kew Green Hotels to manage the hotel under a franchise agreement.

Kew Green Hotels operates more than 50 hotels in UK cities, most of which are under franchise agreements with a variety of brands including Holiday Inn, Crowne Plaza, Courtyard by Marriott, ibis Styles and Hampton by Hilton.

Sold venue

The Hilton hotel has 278 bedrooms, 11 conference rooms, a swimming pool, sauna and three restaurants.

It opened in 1982 as The Pembroke, alongside the Derby Baths, which have since been bulldozed.

The hotel, owned by Metropole Group, became the Stakis in ‘96 after a multi-million pound takeover, before becoming a Hilton in 1999.