Blackpool’s popular Resort Pass scheme has been hailed a huge success after scooping close to £1m of sales in its first year.
The Pass was the first of its kind to be launched in the UK and allows visitors to gain access to up to nine of the resort’s top attractions – including The Pleasure Beach, Sea Life Blackpool, the Tower and Madame Tussauds – at a discounted price.
And after nine months on sale, the pass has clocked up sales totalling £980,000. That equates to 92,730 individual attraction tickets being sold in 2013, compared to 51,430 in 2012.
As well as bringing key attractions together, the Resort Pass is also designed to encourage visitors to stay longer in the resort.
Natalie Wyatt, manager of Marketing Blackpool, said she was delighted with the scheme’s success.
“The fantastic sales and feedback from customers says it all,” she said.
“The Blackpool Resort Pass is doing exactly what it aimed to do and we hope to see this continue.
“We are now looking at a number of options for the pass for 2014 and hope to be able to offer even more to the visitor.”
Claire Smith, owner of the Number One Hotel, South Shore, and president of hoteliers group StayBlackpool, said she had seen great results from the Pass and hoped the scheme would continue in future.
She added: “I would say around 90 per cent of our guests arrived with a Resort Pass.
“It’s been a tough season, due to the economy, but I believe Marketing Blackpool has put Blackpool in a good position in terms of being a good, value-for-money holiday resort.
“I think it has made a difference in terms of visitor numbers.
“It’s been a good season for day-trippers and Blackpool has been busy, but we needed something to help people to stay.
“And the Resort Pass encourages them to stay, as you can’t possibly see all those attractions in just one day.
“Without the Pass, a tough season would have been a lot worse.”
A spokesman for Blackpool Pleasure Beach said the attraction had also received a boost thanks to the scheme.
The spokesman added: “Blackpool Resort Pass offers fantastic value for money into all attractions in the town and has seen more families stay within the resort.
“We want families to come to Blackpool and enjoy what the resort has to offer, to see how it has developed and leave with great memories they will cherish forever.”
Della Belk, PR and marketing manager at Blackpool Zoo, added: “We are delighted with the results we have seen from the Resort Pass and we are looking forward to supporting it again next year.”
Pass scheme offers entry to top attractions
Resort Pass offers access to nine attractions – including Blackpool Zoo, Sandcastle Waterpark, Madame Tussauds and the model village.
Visitors can also buy bolt-ons to the pass – including Blackpool Transport tickets and discounted car parking, with access to The Tower Circus and Viva Showbar.
Blackpool Transport also runs a Hopper bus service to support the pass, offering a direct bus route between all the attractions.
Resort Pass gift vouchers can be bought from www.visitblackpool.com/shop.
For further information about the scheme, visit the website www.blackpoolresortpass.com