Rise in visitors sparks move of tourism office

The Tourist Information Office is to move to the new People's Promenade.
The Tourist Information Office is to move to the new People's Promenade.
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A tourist information centre will be moved to a new location with the aim of boosting trade in Cleveleys.

Community leaders have approved plans to move the Wyre town’s Tourist Information Service (TIC) from its current location in Victoria Square in the town centre to a new spot on the People’s Promenade at the former Benefits Mobile Advice Centre.

The new location was approved because it is near to tourism hotspots, including the piazza events space and Sea Swallow sculpture.

A report submitted to Wyre Council’s Cabinet read: “The site is close to the beach, holiday accommodation, shops and eating establishments and a children’s play area.

“As a result of the People’s Promenade and the associated artworks, this area has seen a rise in visitor numbers.

“It is anticipated the relocated TIC would benefit from the increased footfall as well as contribute to promoting the area further.”

The TIC will be open from 10.30am to 4pm from Thursday to Sunday.

Coun Lady Dulcie Atkins, who chairman of Wyre’s Tourism Task Group, which recommended the move, said: “I’m sure it’s going to benefit Cleveleys and the surrounding areas a great deal.

“More people will drop in and find out about Cleveleys and the various things happening in Wyre, so I’m sure this will prove to be excellent and I’m delighted our recommendation was followed through.” Wyre Council also agreed to spend £12,000 on revamping the site, which it will share with the Volunteer Wyre project.

Getting the message out

Traders have backed the plans to move the TIC, claiming the new location will attract more business.

Jane Littlewood, of Visit Cleveleys, said: “It’s a good idea and my understanding is there are services for both tourism and volunteers there, so bringing it into the centre of tourism is a good idea and I’m all for it.

“Part of the problem at the moment is it’s difficult trying to let people know what you are doing and because there’s so many great things going on all the time you need to get the message out there and share the events.