Blackpool has been voted the number one resort for families in a new study looking at the best places to go at Easter.
The resort came out above even London and Cornwall, traditionally two of the big tourist destinations in the country in the survey carried out by Travelodge.
It claims the the traditional British seaside break is back in vogue, with 41 per cent of Staycationing British parents saying they will head to the seaside for a short break.
It said the news came at an excellent time for the town as it has just published ‘Destination Blackpool’ a proposal to create a new brand that appeals more to families.
The study of 2,500 parents highlighted that this Easter the average British family will be splashing out £574.03 on an action-packed itinerary for their children.
Shakila Ahmed, Travelodge spokesman, said: “We have seen a growing trend for more British families opting for several short breaks during the school holidays rather than one big traditional holiday. This allows parents to take their children to more destinations and it helps to keep them entertained during the school holiday calendar.
“We have seen a double digit increase in sales for the Easter school holidays too.”
Mick Grewcock, owner of the Burbage Lodge holiday apartments in Blackpool, said he was not surprised at the survey findings.
He said: “It’s quite simple, we have the most attractions out of all the seaside resorts.
“No matter what the weather there is always something to do. With Madame Tussauds having more waxworks, the Sealife centre, the Tower and the Pleasure Beach there is something for all different ages.
“People now want better accommodation and they can get that now with four star and five star holiday apartments.
“They stay for a longer time than they used to. We have been busy for the past six weeks.
“The television advert last year has positively helped the town.”