Town hall chiefs have agreed to reduce the price of parking in Blackpool town centre in a bid to attract visitors to a new event.
Blackpool Council is cutting the parking tariffs at the Talbot Road Multi-Storey car park to £4 all day in support of the Blackpool Jazz and Blues Festival taking place on North Pier this weekend.
Businessman Stephen Pierre, who has organised the festival, has long called for parking charges in the resort to be lowered.
He said: “This will help in a big way.
“It is my intention to attract a wider demographic to this new event, and potentially encourage those who have not visited Blackpool for quite some time.
“Affordable, secure, disability access parking is now available at the wholly refurbished former Talbot Road bus station car park, that is a short walk away from the North Pier, at this reduced rate.
“I think it would be a good idea for the council to do this for all festivals, and make the Talbot Road multi-storey a destination car park for all festivals and events in Blackpool.
“Also, if the council wants people to park up and get out of their cars when they visit the Illuminations, that site would be perfect.
“People can leave their cars and then walk down Talbot Road to the Prom where they can board a tram to see the Illuminations, and on the way hopefully spend some money in the shops and cafes.”
The festival is also raising money for Trinity Hospice.
Coun Christine Wright, Blackpool Council’s cabinet member with responsibility for car parks, said: “We’re delighted to be offering discounted parking for the jazz festival this weekend at Talbot Road Car Park in order to help raise money for Trinity Hospice.
“This is a fantastic cause and, as such, we’re delighted to help.”