A leisure boss has urged businesses to rise above the competition to make the most of the growing trend of ‘staycations’.
New research has shown a 23.8 per cent rise in the number of British holiday-makers planning UK stays this summer, compared with the same period in 2016.
Alison Forshaw, regional manager director at Communicorp which runs Smooth Radio North West, said the county’s diverse tourism offer meant it had a lot to attract people from all parts of the country.
Smooth Radio is the sponsor of the Leisure Business of the Year category at this year’s Be Inspired Business Awards, the BIBAs, one of Lancashire’s leading business awards.
Mrs Forshaw said: “From the hubbub of towns and cities like Blackpool and Preston, the historical significance of somewhere like Lancaster, right through to the tranquil beauty of the Ribble Valley or the county’s coastline, Lancashire has so much to offer.
“But, we know there is so much choice available to people both at home and abroad, therefore it is imperative that our leisure firms do all they can to make themselves seen.
“Fortunately, the leisure industry here has a great reputation which keeps coming back and, with the crucial summer period approaching, it is vital that standards remain high.”
Research by travel marketer, Sojern found that, based on searches and bookings made between October 2016 and January 2017, showed the rise in people planning UK stays for summer 2017. The Leisure Business of the Year judging panel includes Maria Coupe, of Shout Networking, and Rowleys’ Catering director, Lindsay Campbell.