Town Hall chiefs have today pledged new signs will help drive more visitors to struggling businesses in part of Blackpool.
New street signs have recently been installed in South Shore along Waterloo Road and the Promenade pointing the direction to South Shore railway station, as well as the piers, the Pleasure Beach and Sandcastle Waterpark.
Business bosses questioned why the council did not also use the opportunity to support them and encourage more people into the shopping area.
But council bosses today reassured businesses and said signage to point out their firms is now on the way.
A council spokesman said Coun John Jones, cabinet member for highways and transport, has made sure signs to point people to Waterloo Road shops will be installed around the area.
Coun Jones said: “This particular sign (installed recently) was designed specifically for the tourist attractions and locations that new visitors regularly ask for directions towards,” he added.
“That said, I have made sure that Waterloo Road businesses do not get forgotten about, and worked with officers to introduce new signs around the tram stop, car parks and nearby areas that direct people to those shops.
“I’m really keen to help all local traders in Blackpool and am determined that this council does everything it can to help Waterloo businesses benefit from the people who visit South Shore.”
Darren Thickett, owner of Dolls Houses Are Us, on Waterloo Road, said: “We need the signs up – they need to point to shops and cafes.
“We do need all the big signage because we’ve been left out of the maps so to point people in our direction is a big bonus.
“All the positivity we have for the area needs to be mirrored.”
Council bosses said they will do all they can to support businesses and plan to have signs to the shopping area installed in the next few months.
Business bosses have said something as simple as signposts to their shops would be a welcome boost for the area.
Coun David O’Hara, ward councillor for Waterloo, said he and his colleagues were working to do more to help businesses.
He added: “That’s a start, there’s work going on to try to support the businesses and they’re part of that, but really they need more signs to say there’s a shopping area.
“We’re working to try to boost the footfall, without that, businesses won’t be able to move forward.”
Coun Jones, who is also ward councillor for Bloomfield on the council, said he would be pleased to meet with businesses to discuss plans for the district.
He added: “If any businesses want to talk to me about how we can help them to bring in more passing trade then I am happy to meet them.”