The organisation tasked with putting the county in the shop window has a new chief.
Rachel McQueen, has been appointed as the new chief executive of Marketing Lancashire.
She will follow in the footsteps of long-serving Ruth Connor who stood down last month to become executive director of strategic marketing for the University of Central Lancashire.
Tony Attard OBE, chair of the board of Marketing Lancashire, said: “Following an extensive search and interviews with a number of very strong applicants, I’m delighted to confirm the appointment of Rachel McQueen as the new Chief Executive of Marketing Lancashire.
“Rachel’s leadership qualities and extensive experience in place marketing and tourism in the North West, made her an ideal candidate for the role and for advancing our ambitions and plans for Lancashire.
“I’m very much looking forward to working with Rachel and embarking together on a number of significant projects for the county.” Rachel McQueen joins the organisation from Marketing Cheshire where she held the role of tourism director and previously worked at Marketing Manchester, as director of marketing and deputy chief executive.
She said “I’m delighted to have been given the opportunity to lead Marketing Lancashire and firmly believe that this organisation is one of the best-placed in the country, to set the standard for future destination management organisations and for strategic place marketing.
“Previous leadership has clearly set the direction of travel and made significant ground and I am confident that my skills and experience will enable me to build on this success.”
Marketing Lancashire is the destination management organisation for Lancashire and promotes the county on a national and international stage, through strategic marketing and communications, commercial membership and place marketing activities focused on sustainable economic development and growth.
Rachel is due to take up her position in May.