Mirror firm hits retail big time

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A HI-tech bespoke mirror firm has been bought by an international houseware company just seven months after going into the retail market.

Mirrortech Limited, based on Fox’s Industrial Estate, creates custom mirror designs and wall art, often featuring inbuilt electronics such as LED lighting.

The business attracted the interest of Leeds-based Pharmore Limited, a national market leading business specialising in supplying housewares to large multi-sited retailers - and a deal has already been done.

As well as manufacturing and distributing bespoke products in the UK for the likes of Dunnes Stores, Next, Laura Ashley, BHS, Selfridges, Harveys and Cargo Home Stores, Pharmore supplies retail chains in Australia, Canada, South Africa, South America, The Middle East and Europe from its own showroom and offices in Shenzhen, Southern China.

It’s good news for the Blackpool-based firm, with owners Gavin Jones and Tony Blundell staying on board, hoping to swell the firm’s ranks in the near future.

Tony, now managing director of the firm, said: “It’s a good move for the company.

“We have five or six staff and are staying in town. Hopefully production will get bigger and there will be a need for more staff. This move has pushed us five years forwards.”

The firm buys in materials from China and manufactures its goods in Blackpool.

Pharmore, with head office and warehousing facilities based at the Richardshaw Business Centre, Richardshaw Road, Pudsey, has a global network of manufacturing partners in China, Vietnam, India, Turkey and Belgium.

Neelan Delanerolle, managing director of Pharmore Ltd, said: “The acquisition of Mirrortech and more importantly, the services of Gavin Jones and Tony Blundell, will be a major asset to Pharmore’s expansion plans in the present climate. They have a great talent for design and the skill and ability to bring innovative products to the market.

“I am looking forward to working with them both: it really is a breath of fresh air for the company.”

Experts within Napthens solicitors’ corporate team advised on the sale.

James Allison from the Whitehills-based law firm said: “Mirrortech has capitalised on a solid niche in the market for its hi-tech bespoke mirror systems, and this sale will help take the business to the next level.”