A Blackpool biscuit factory is to get a cut of a massive investment of £13.5m to boost production.
Burton’s Biscuit Company announced yesterday some of the money was earmarked for its factory on Devonshire Road and would be used on new products to meet biscuit demands.
It comes just a year after the company, which makes Wagon Wheels, Maryland Cookies and Dodgers, as well as Cadbury biscuits under licence, invested £12.5m in its supply chain.
New technology will be introduced at all Burton’s sites, including automated and packaging technology to improve efficiency.
The news has been hailed a triumph in tough economic times by Blackpool Councillor Ivan Taylor.
Coun Taylor, who represents Claremont ward, said: “For years this factory has been a provider of local employment to a lot of people.
“It is important this kind of business not only stays in Blackpool, but expands.
“I am very, very pleased for the company, pleased for Blackpool and pleased for the people who work there. It’s about time we had good news in this economic climate.”
Burton’s is currently unable to say how much of the £13.5m will be invested in Blackpool, and was unable to say what the new technology would mean for local jobs.
The firm’s chief supply chain officer, Neil Grocock, said: “Continued investment in our supply chain and manufacturing capabilities is central to Burton’s vision for being a brand-focused business, able to swiftly respond to changing market dynamics and bring new products to market quicker than any other company in the biscuit market.”
The money is being split between Burton’s facilities in Llantarnam, Blackpool and Edinburgh.