The Hot Tub Superstore has been awarded a top industry accolade at the 2015 UK Pool and Spa Awards.
The awards were created by industry voice Pool and Spa Scene magazine and seek to recognise the shining stars of the wet leisure industry. The title for ‘Best Marketing Initiative’ was awarded to the Hot Tub Superstore following a year of unprecedented success for the family company.
Sales Director, Ross Phillipson said: “2014 was an exciting year for the Hot Tub Superstore and one where we really focused our energies towards capitalising on a range of new marketing and PR tools, working with a variety of channels including digital platforms, traditional print and television.
“Our new marketing strategy for 2014 has had a massive impact on our business and we have seen a 75 per cent increase in year on year sales by the end of 2014. We look forward to building on our established strategy for 2015 and, who knows, maybe every home in Britain will have a hot tub come next Christmas!”
PR Account Director at Kara Rose PR, Cathy Midgley, said: “Appearing in the TV show ‘Hot Tub Britain’ offered an unprecedented level of exposure for the Hot Tub Superstore, but in reality it was one element of a much bigger strategy geared towards making the brand a household name. Prior to the show, the Hot Tubs Superstore broke their all time record for the number of hot tubs sold in a week, which just goes to show how successfully they have embraced their new marketing strategies.”