HMV’s administrators have bowed to public pressure and said they will accept gift cards at the collapsed music chain.
Despite HMV continuing to sell gift cards until the day before the music chain collapsed, administrators Deloitte stopped accepting them once appointed to the business last week.
Amid a storm of protest from consumers, Deloitte today said gift cards and vouchers will be redeemed in stores from tomorrow.
Administrator Nick Edwards said the decision had been made after assessing HMV’s financial position.
He also said proceeds of charity releases, including the Hillsborough Justice Collective single, would be paid in full as soon as possible.
He added: “We recognise that both of these matters have caused concern for individuals and organisations affected and we are pleased to have reached a positive outcome.”
The Blackpool store tweeted earlier today letting their customers know of the u-turn:
@HMVBlackpool: “We can confirm that we will be accepting your HMV gift cards from tomorrow.Top tip - get them spent, we have seen how quickly things change!”
Mr Edwards said Deloitte was still assessing the longer term options for the business and was hopeful the process would result in the business continuing as a going concern.
HMV hit the wall last week after suffering dismal Christmas sales, putting more than 4,000 jobs at risk at its 223 stores.
Entertainment giants including Universal Music, Warner Music and Sony are planning to offer potential buyers for HMV generous credit terms and cut the price of CDs and DVDs to help keep the chain’s presence on the high street, it was reported at the weekend.