Fylde Rabbits make move on to a retail patch

Jane and Derek Littlewood
Jane and Derek Littlewood
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A Fylde coast graphics design company has added another string to its bow with a retail move.

Cleveleys-based The Rabbit Patch has launched its Seaside Emporium.

It is an online shop where you can buy original photographic art, along with original illustrations, paintings and poster art designs.

The Rabbit Patch began life 23 years ago as a design-for-print company, and the business has seen a number of significant changes over the years.

Director Jane Littlewood said: “There were several major changes to the nature of our business in a relatively short space of time.

“We’d started our business before the internet was in widespread use and moved into offering digital services as that became a major requirement of our clients.

“After relocating to the Fylde coast from Yorkshire we created our first local website, Visit Cleveleys, which we expanded into the Visit Fylde Coast websites.”

The launch of Seaside Emporium marks the start of another new chapter and a diversification into another new area for The Rabbit Patch with the retail for the first time of their own range of products.

Jane said: “We have always wanted to design and produce our own range of quality gifts which represent the Fylde coast.

“We love our adopted home and are proud to play a part in sharing what’s great about it with everyone else.

“Along with all the physical improvements on the Fylde, we’ve found that people want to keep their own little bit of it, and now they can.” Derek Littlewood is the artist behind the new range of products and ironically has come full circle back to paint once again in Lancashire, having originally studied at the then Lancaster Art College.

After being born on Walney Island and studying in Lancaster, Derek moved to Yorkshire after leaving college. The Rabbit Patch came along after being head of Graphic Design at Sheffield College and now Derek is back on home turf in his native county, painting and photographing the familiar scenes once again.

Derek said “I’ve always enjoyed painting and vividly remember spending a week sat on a rock at Morecambe painting the waves!

“Now, I’m painting scenes from my imagination and from real life and I hope that people get as much enjoyment from looking at them as I get from painting them, because we all love the seaside and the memories it holds.”