Poulton-le-Fylde public relations agency, Catapult PR, has won a top Northern Marketing Award, beating opposition from seven others, including the Lake District National Park Authority, Everton in the Community and Cash For Kids Key 103, to scoop the award for ‘Best Not-for-Profit’ Campaign.
The campaign, conducted for One Britain One Nation – an organisation that seeks to bring communities from all faiths, backgrounds and genders together – impressed the judges with its impact.
Catapult conducted the campaign in May and early June 2016, having worked in the months leading up to that on messaging and strategy, as well as the different tactics it would employ with different target audiences.
The judges were also impressed with how much was done with so little budget – something key in the charity and not-for-profit sector.
The award is the 24th in Catapult PR’s trophy cabinet since its establishment in 1998. The agency now has its eyes on another prize, as it is also currently shortlisted for a NW Chartered Institute of Public Relations (CIPR) Pride Award this year.
Managing director, Jane Hunt, said: “This award could not come at a better time, as we are about to embark on a new business campaign in some key areas, including Northumberland, Hampshire, Cumbria and Yorkshire.”