Cycling firm hits a milestone

Heather McMurray (right) of Wyre Cycles (Poulton le Fylde) with Wyre Cycling Club members Diane Seville and Norman Bateman.
Heather McMurray (right) of Wyre Cycles (Poulton le Fylde) with Wyre Cycling Club members Diane Seville and Norman Bateman.
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Two years ago Heather McMurray and husband Graham had visions of setting up an online business based out of a small shop in Poulton.

Today, Wyre Cycles is celebrating two massively successful years in business, a move to a bigger premises and an ever-growing customer base.

The firm, now based on Hardhorn Road, marks its second anniversary and the introduction of a new top-of-the-range brand with an open day at its Poulton base this weekend.

The shop sells, hires and repairs bicycles as well as selling gear and accessories and acts as the base for a growing cycling club.

Business owner Heather McMurray set the wheels in motion, along with husband Graham, for Wyre Cycles as a small start-up firm, and never imagined they would see such success.

And she said the rise of cycling stars like Bradley Wiggins has also helped the business along.

“We’re a start up business and we’re still growing,” she added.

“We’re both very sporty and wanted to go into the industry.”

Since setting up 2011, Heather has taken on an apprentice, 19-year-old Alysha Richardson, and has two mechanics to repair cycles.

The rise of cycling since the 2012 Olympics and Bradley Wiggins’ Tour De France win has helped growth.

Heather added: “We’ve seen the impact of the Olympics this year.

“There’s more and more people coming from mountain biking to road biking, and cycle to work schemes have done a lot too.”

The anniversary also marks the introduction of a new brand, Scott, on sale in the shop, which is based next to Brimelows Garage on Hardhorn Road. The shop already retails big name bike brands including Merida and Dawes.

As well as providing the gear and maintenance men to repair cycles the shop is also home to a growing cycle group.

Wyre Cycling Club started as a small women’s only group last year but has already grown to 56 members of all ages and both men and women.

Staff at Wyre Cycles are inviting people to join them any time between 10am and 5pm on Saturday for the open day.