Business grows if you think pink

Croal Horn and Rae Stephenson of Pink Link Ladies
Croal Horn and Rae Stephenson of Pink Link Ladies
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A BUSINESS networking group designed for women is set to expand.

Blackpool-based Pink Link Ladies is to open a new branch in Southport, bringing the number of groups up to eight.

Founder Coral Horn said the new group would launch on February 28.

She said: “We have a couple of hundred members across the North West now with ladies in business aged from their 20s to their 60s.

“It’s a great formula. We have everything from people doing teeth whitening and nails to solicitors, accountants, people working in HR and marketing.

“They meet once a month to connect and get support, friendship and look for business opportunities.”

Coral said Pink Link, founded with business partner Rae Stephenson in September 2009, had now started licensing new groups and the Southport one was one of these, along with the group in Barrow.

They are also planning a conference to mark International Women’s Day on March 8 at the Pines Hotel, Chorley, with speakers including two women who set up a children’s charity who she describes as inspirational, plus a session on marketing and an amusing talk about internet dating.

She said: “The reason we set Pink Link up was that we both noticed a niche as women in business.

“Traditionally, when a woman starts a business is tends to be started by herself often at home while juggling family concerns.

“Often their priority is not becoming a millionaire, it is just to make a living.

“The idea was to bring them together with like-minded women for mutual support and to create their own network.”

She said women often said they had tried networking groups but found them too male dominated.

She also said they were focussed on their customers from simple things such as organising business breakfasts at 9.30am, instead of earlier, which helped women because of school run issues and using name tags without pins which can ruin blouses, but using magnets instead.

Pink Link is also behind the EVA awards for women in business.

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