Blackpool woman's recipe for business success

Elaine Ireland
Elaine Ireland
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A young relative’s troubles with coeliac disease proved food for thought for one Fylde Coast woman who was inspired to go on to found her own business.

Former teacher Elaine Ireland ended up studying nutrition to find out more about her niece’s condition and has put that new knowledge to good use with her consultancy Freedom Diet Coach Services.

After creating her website she quickly began to find clients via word of mouth and is now looking to expand services to help brides-to-be get into shape for their weddings.

Elaine this year secured an important NHS contract to help people with their diet.

She said: “I became interested in the huge impact that diet can have on an individual’s wellbeing and health when my young niece was diagnosed with coeliac disease at the age of three.

“Prior to her diagnosis she was extremely underweight and lacked any energy at all.

"The doctors just described her as a fussy eater but my sister knew there was more to it and carried out her own research, finally succeeding in getting the doctors to test Rosie for coeliac cisease via a blood test.

“It came back positive and as soon as gluten was removed from her diet, Rosie flourished into health. This profound change brought about by a simple change in her diet inspired me to undertake a qualification in nutrition, which I studied and completed whilst still teaching part-time.

“I was a teacher and was working at AKS Junior School in Lytham for the past 11 years.

“But I left to concentrate on building my business, helping people to regain their health and reach their ideal goal weight with my support.

“Earlier this year I secured a council-funded contract to provide weight loss plans to NHS patients via the First for Wellbeing scheme, and this has been very rewarding, as these are people whose lives can really be improved by being able to access my weight loss services free of charge.

“I’m so pleased that I made the jump from teaching children to helping to teach adults how to improve their diets and improve their health, it’s so rewarding and I genuinely love being to make a real difference in people’s lives.”