Blackpool piers hire PR team ahead of 150th anniversary

Roland Dransfield have been hired to deal with public relations for Blackpool's piers

The Manchester-based agency, which launched its consumer division last July, has been tasked with devising a plan to celebrate Central Pier’s 150th anniversary this May.

The RD team must construct a campaign to raise the profile of all three piers as well as identifying suitable brand partnerships for Central Pier’s iconic Big Wheel, the grade II listed North Pier’s stunning art deco theatre and the South Pier’s new rollercoaster. The Central Pier first opened on May 30, 1868.

Adam Moss, Roland Dransfield’s Head of Consumer, said: “It has been a bit of a rollercoaster ride since we launched the consumer arm in July last year.

“We are absolutely thrilled to have been asked to handle the PR for the Blackpool Piers. They are three genuine icons of the British seaside. At the heart of our campaign is the 150th anniversary of the Central Pier on May 30th.

“We are already talking to some big brands about partnership and sponsorship opportunities around the piers, the big wheel, new rollercoaster and, of course, the stunning art deco theatre.”

Renee Sedgwick, Blackpool Pier Company spokeswoman, said: ““We are delighted to have Roland Dransfield on board to manage PR for the Blackpool Piers.

We needed a strong PR agency which understood the importance of the piers and had a real grasp of what was needed to ensure they prosper. Roland Dransfield demonstrated all that, fantastic creativity and more.”