A Blackpool-based investment and wealth management business is to shed its name taking that of its parent group.
Hargreave Hale will now be known as Canaccord Genuity Wealth Management.
The Whitehills-based firm which has offices across the country, was taken over by the Canadians in September 2017 a move which advanced CGWM (UK) to become a top 10 UK wealth management business by assets.
A company statement said the visual transition of the Hargreave Hale brand signalled that all marketing collateral, signage and digital elements of the Hargreave Hale business will now carry CGWM branding. The process will be ongoing into 2019.
Hargreave Hale’s London office staff have moved to CGWM’s offices in the city.
David Esfandi, CEO of CGWM in the UK and Europe said: “This marks a special day – the successful acquisition of Hargreave Hale has propelled CGWM (UK) into becoming one of the UK’s largest wealth managers and having all our employees unified under the same brand is an important step in our integration process.”
He said it would bolster the firm’s growth strategy.