A Blackpool firm which appeared on TV is hoping to further cash in on the broadcast connection with a celebrity tie up.
Squires Gate-based Hot Tubs Superstore has gone into partnership with TV medical expert and GP, Dr Hilary Jones.
The family firm were recently the subject of ITV documentary ‘Hot Tub Britain’, which provided unprecedented exposure for the business.
Some 1.8 million viewers tuned in to see the show on ITV and in just 48 hours after transmission the team sold 100 hot tubs - smashing all records in its 10-year history.
Another 300 budding hot tub owners have applied for finance from the company while traffic to its website swelled by 1,700 per cent in the days following the show.
Sales director Ross Phillipson said: “It was a phenomenal reaction, we’ll undoubtedly get the benefit of it for a long time.”
Now with a new partnership forged, the Hot Tub Superstore aim to raise brand awareness and spread the message about the health benefits of owning a hot tub far and wide.
Dr Hilary said: “As a GP, I regularly see patients who are suffering from chronic illnesses including arthritis, back pain and even stress, for which long term medication can seem the only option but can come with a host of unpleasant side effects.
“Hot tubs offer an excellent complementary therapy that can really make a difference to overall wellbeing to a whole range of illnesses and conditions, so when I learned that the Hot Tub Superstore were looking to spread this message, I wanted to get involved.”
Sales Director at the Hot Tubs Superstore, Ross Phillipson added: “We are delighted to be working with Dr Hilary as we aim to raise awareness of the many medical benefits which come with owning a hot tub.
“Whether you simply find yourself battling every day stress or suffer from a chronic illness, regular hot tub use can be life-changing. We often hear this from our customers, but now with Dr Hilary’s support, we hope to spread this message even further.”
They are planning a series of health videos for the Hot Tubs Superstore website.
The business was set up by Dennis Holmes with son Daniel, initially in a small unit at Talbot Road but now employs 60 at its 30,000sq ft unit at Squires Gate, selling 3,000 hot tubs annually worth around £15m.