Blackpool coat hanger company hits £5m barrier

Jim Elliot and Jacqui Green from Hangerworld
Jim Elliot and Jacqui Green from Hangerworld
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A Blackpool online business which was started accidentally announced continued growth today after its year end accounts showed turn-over increased by 31 per cent to over £5.1m.

Financial director of coat hanger specialists Hangerworld Ltd, Jacqui Green, stated that the growth was due to finding new markets in such far flung countries as New Zealand and South America, along with expanding sales in Europe and the USA.

Investment in new dispatch facilities and additional staff has helped to manage the increase in sales.

Operations director Jim Elliot said the continued success had led to increased recruitment opportunities from the bottom rung, right 
up to senior management level.

He said: “It has been great to have been able to offer jobs to local people, some of whom have been in long term unemployment or recently made redundant.”

Hangerworld was started eight years ago in Jim’s front room.

An excess of clothes hangers that had been intended for Jacqui’s ironing service were offered on eBay to make a bit of room and make a couple of quid.

People seemed to like the idea of buying them online and so the intention was to make enough for a meal out.

Jim said: “The hangers sold so well that we had to start buying them in.

“After moving six times to accommodate the growing business we have finally found premises big enough for us to continue to grow without having to consider moving again – at least for a couple of years!”

From operating out of a front room and garage, Hangerworld now occupies a 35,000sq ft building in Cornford Road, Marton, and sends out wire, plastic, wood and speciality coat hangers all over the world.

Hangerworld now has a workforce of 55, having 
taken on more than 10 more last year, and has just welcomed its latest recruit, Stephanie Wood, as their digital marketing manager.

Jim added: “It would be great if our story inspired other potential entrepreneurs to have a go at turning an idea into a business.

“It was ice hockey star Wayne Gretzky that said: ‘You miss 100 percent of the shots you don’t take!’”